Potchefstroom · Klerksdorp · North-West

Business systems, apps, websites, Google Ads and WhatsApp bots built for your business

We are the team behind The Go-To Guy platform. We build the software our own business runs on, and we build the same for yours: fast, mobile-first, on infrastructure you can afford, with a fixed price up front.

See what we build

7live platforms we built and run ourselves

2,900+businesses listed on our directory

52,000people on our sites in the last 30 days

Fastfrom first call to written proposal

Our services

What we build

Every one of these runs inside our own business today. You are not the test case.

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Business systems and mobile apps

The system your business runs on: bookings, quotes and invoicing, orders and stock, customer records, staff rosters and leave, operations dashboards, client portals, and installable Android and iOS apps. Built around how your business actually works, not around a template.

Works on phone, tablet and desktop from day one
Secure logins, card payments, email and WhatsApp notifications
Connects to what you already use: QuickBooks, Google Sheets, Paystack, your website
Published under your own brand in the app stores
You own the code, the data and the accounts

Pricing

Discovery call and written proposalFixed price and timeline, no obligationFree

Business system or appBuilt in two-week sprints, staged so you start with what mattersQuoted per project

Care planHosting, backups, updates, changes and supportMonthly

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Websites that bring in customers

Professional, mobile-friendly websites that load fast, rank on Google and turn visitors into enquiries. Every site comes with a content management system you can update yourself and Google Analytics set up.

Custom design, not a theme everyone else has
SEO done properly: titles, structure, speed, local search
Online shop, bookings or quote forms where they make sense
Google Business Profile set-up on larger packages
Optional monthly management so it never goes stale

Pricing

Discovery call and written proposalFixed price and timeline, no obligationFree

WebsiteScoped on the call: pages, shop, bookings, integrationsQuoted per project

Monthly managementOptional: updates, hosting, backups, changesMonthly

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Google Ads management

Reach people at the moment they search for what you sell. We set up, run and report on your campaigns, and we run our own, so we know exactly what a rand buys in the North-West.

Search and Local ads for leads, Performance Max and remarketing for sales
Smart and value-based bidding, conversion tracking that actually works
Plain-language reports: what was spent, what it brought in
12-month plans billed monthly, ad spend and management shown separately

Plans (ad spend included)

The LaunchpadR2,500 ad spend + R1,500 management · local servicesR4,000 pm

The Growth EngineR5,000 ad spend + R2,500 management · e-commerce and B2BR7,500 pm

The Market LeaderR10,000 ad spend + R4,000 management · competitive marketsR14,000 pm

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WhatsApp bots and automation

A WhatsApp assistant on the official WhatsApp Business platform that answers your customers day and night from your own information: prices, hours, stock, availability, bookings. It hands anything it cannot answer to a person and logs every conversation.

Answers in English or Afrikaans, in your tone
Takes bookings, quotes and orders and writes them into your system
Reminders, follow-ups and reports sent automatically
Connects to Google Sheets, QuickBooks, your website or your app
We run one ourselves on The Go-To Guy

Pricing

Bot set-upScope agreed on a free call, fixed priceQuoted per project

Monthly runningWhatsApp platform fees, hosting, answers, improvementsMonthly

How it works

From first call to launch

A 30-minute call

You tell us what you do today and what you want to stop doing by hand. No slides, no jargon.

A quick proposal

A written proposal with a fixed price, a timeline and what is in the first version.

Built in sprints

Two to six weeks depending on size. Something working in your hands within the first month; you test it with your team while we add the next pieces.

Launch and care

We go live with you, train your staff, and stay on a monthly care plan if you want us to.

Why The Go-To Guy

Local, proven, and you own the result

We use what we buildOur directory, Gazette, job board, event ticketing, property board, daily deals and WhatsApp assistant all run on systems we wrote. We know what breaks and what keeps working.

Fixed prices, staged deliveryYou see the price before we start, and you start with the part that pays for itself first.

Yours to keepCode, data and accounts are in your name. No lock-in, no licence fee to see your own data.

Here in the North-WestBased in Potchefstroom, in person when it helps, in Afrikaans or English, and on the same business hours as you.

Questions

What people ask us first

How much does an app or business system cost?

Every system is quoted per project after a free 30-minute call. Systems, apps and websites are quoted per project after a free 30-minute call, and built in stages so you can start with what you need first. Google Ads management starts at R4,000 a month including ad spend.

How long does it take?

A website takes two to four weeks. A business system or app takes two to six weeks depending on its size, built in two-week sprints, with a working version in your hands within the first month and features added from there.

Do I own the software?

Yes. The code, the data and the accounts it runs on are yours. You can take them anywhere; our monthly care plan is optional.

Can a WhatsApp bot really answer my customers?

Yes. It runs on the official WhatsApp Business platform, answers from your own information (prices, hours, stock, bookings), hands anything it cannot answer to a person, and keeps a log of every conversation.

Do you only work in Potchefstroom?

We are based in Potchefstroom and work across Klerksdorp, Carletonville, Parys and the rest of the North-West, and remotely with businesses anywhere in South Africa.

What do you need from me to quote?

A 30-minute call where you describe what you do today and what you want to stop doing by hand. You get a written proposal with a fixed price and timeline, quickly.

Tell us what you want to stop doing by hand

Free 30-minute call, a quick written proposal, fixed price.

✉️ guy@thegotoguy.co.za